A few things we learned

A few things we learned about self storage from taking hundreds of thousands of reservations and making thousands of secret shopping calls.

1. Three out of ten calls to self storage companies are greeted by a busy signal or voicemail during business hours. Yes, that is during business hours. It is something like 7 out of 10 after hours.
2. Only two out of ten people who answer the phone at self storage facilities are prepared to “sell”. When only asked , “How late are you open?” by a secret shopper, only two out of ten self storage staff people will ask if the caller needs storage.

We have also learned that…

• Self Storage companies using PhoneSmart to answer their missed phone calls and increase their number of rentals by 10 to 15 %.
• Self Storage companies using PhoneSmart for sales training and secret shopping can increase their sales conversion ratios by 10 to 15%.